SSL Certificate

An unprotected website gets penalized.

What about yours?

The SSL Certificate was a relatively recent innovation. You’ve heard about it but haven’t looked into it because it’s too technical and because it wasn’t yet mandatory.

Since Google and online users have become more sensitive to privacy and security issues, you’ve noticed that more and more people are paying attention to the “Not Secure” sticker that appears next to your website address and you’re experiencing high abandonment rates.

Now that the SSL Certificate has become mandatory, you find yourself having to choose the best solution for you but you know that you need to avoid free resources. Having to solve this problem without knowing how to do it, you feel cornered.

You’re paying the consequences for not having investigated what an SSL Certificate is and how to install it. You know that you risk finding your website inaccessible and replaced by screens declaring it a risky environment, with serious image damage for your business.

Activating an SSL Certificate :
what does it mean?

What is an SSL Certificate?

An SSL (Secure Socket Layer) Certificate allows you to encrypt the exchange of information that occurs between the search engine that a user uses to browse your website and the server on which the site is hosted.

When browsing your website, your visitors ask Google to find your website (hosted on a server) and to show it to them. In return, they leave traces and information about their visit. This exchange of information can be the subject of cyber-attacks against the users or you, regardless of the reliability of the server on which you are located. Encrypting the information allows you to raise a higher barrier of protection.

How to get it?

The SSL Certificate is always issued by a Certification Authority and foresees some very delicate steps at technical level. Not all SSL Certificates are recognized as suitable and safe. Once the best one has been found, the web hosting on which the site is located must be re-configured on the basis of the https protocol.

Installation

This then leads to checking that all features and links on the site are working properly, avoiding duplicate content with a 301 redirection of the site pages. Even unencrypted ad accounts, scripts and photos can lead to an error if they are not redirected with this security protocol. As a result, Google Search Console, Sitemap and robots.txt are reconfigured. Only at this point is the annual renewal of the SSL Certificate confirmed.

Be wary of free resources

Equipping yourself with an SSL Certificate is like having a security door that makes your website more secure (but not impregnable). Free or generalist SSL Certificates are comparable to a security door with the key hanging in the lock. A hacker will attack these free resources first and then act undisturbed.

What benefits you get with our
SSL Certificate

Fewer abandonments

By adding an SSL Certificate to your site, your domain will be preceded by an https (acronym that indicates the secure communication protocol for the web) and a different green label, which will replace the writing “not secure”. For example, there may be a green padlock symbol. This will make customers more likely to browse your website, leave their details, contact you and make purchases.

More conversions

As a result, if a website with an active SSL Certificate is perceived as trustworthy and the visitor does not leave it, it means that there will be more chances to convert the user into an actual customer. At this point, you just have to care about offering the right content and the smoothest browsing experience.

More visibility over time

Google rewards websites that pay attention to every little thing about privacy and security. In fact, as an incentive to adopt these measures, Google has guaranteed to give greater visibility to websites provided with SSL Certificate, making them appear gradually higher and higher among search results.

Protect sensitive data

The SSL Certificate added to the website can encrypt and safeguard information entered during: registration (personal details, username, password, phone and email); payment (bank details and credit card numbers); login (username, password, email); uploading of private document.

SSL Certificate

SSL Certificate

An unprotected website gets penalized.