An unprotected website gets penalized.
The SSL Certificate was a relatively recent innovation. You’ve heard about it but haven’t looked into it because it’s too technical and because it wasn’t yet mandatory.
Since Google and online users have become more sensitive to privacy and security issues, you’ve noticed that more and more people are paying attention to the “Not Secure” sticker that appears next to your website address and you’re experiencing high abandonment rates.
Now that the SSL Certificate has become mandatory, you find yourself having to choose the best solution for you but you know that you need to avoid free resources. Having to solve this problem without knowing how to do it, you feel cornered.
You’re paying the consequences for not having investigated what an SSL Certificate is and how to install it. You know that you risk finding your website inaccessible and replaced by screens declaring it a risky environment, with serious image damage for your business.
Activating an SSL Certificate :what does it mean?
What is an SSL Certificate?
An SSL (Secure Socket Layer) Certificate allows you to encrypt the exchange of information that occurs between the search engine that a user uses to browse your website and the server on which the site is hosted.
When browsing your website, your visitors ask Google to find your website (hosted on a server) and to show it to them. In return, they leave traces and information about their visit. This exchange of information can be the subject of cyber-attacks against the users or you, regardless of the reliability of the server on which you are located. Encrypting the information allows you to raise a higher barrier of protection.
How to get it?
This then leads to checking that all features and links on the site are working properly, avoiding duplicate content with a 301 redirection of the site pages. Even unencrypted ad accounts, scripts and photos can lead to an error if they are not redirected with this security protocol. As a result, Google Search Console, Sitemap and robots.txt are reconfigured. Only at this point is the annual renewal of the SSL Certificate confirmed.
Be wary of free resources
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Your website reputation depends on the SSL Certificate, too.